Now that you’ve gotten your jewelry business off the ground and are looking for more ways to promote your business and expand your customer base, you need to start getting creative. Some of the best jewelry designers get left behind because their business strategies just aren’t cutting it, and you don’t want to be one of them.
Being an entrepreneur requires constant growth and imagination, which includes a whole lot of business savvy also. Now that e-commerce sites are one of the main ways people get their goods, there is a ton of competition on the internet as far as pricing and quality go. You’ll just have to find the right niche to fit into and do it better than everyone else.
You don’t have to be the most business-minded person to accomplish this, though. In fact, one of the best things you can do for your business to continue exponential growth is to learn all you can about what makes customers happy and more likely to come back as well as what makes your customers happy and much more likely to return for more goods.
Once your website is up and running, you’ll need to make sure it’s updated as often as possible so you can create more traffic along with producing interactive and intriguing content. The more a potential customer knows about your business and your product (including the creation and quality of it), the more likely they are to buy it.
Transparency is a great way to keep your customers happy. The more they know about your business, the more likely they’ll buy, keep buying, and recommend your products. Jewelry, because it can cater to a more subjective audience, can be a bit different. What makes your designs stand apart from the rest?
If you’re building a jewelry design brand and looking to make the blog section of your website stand out, follow these tips on the various creative ways you can do so.
Always Be Thinking Ahead
If you want to have a truly successful blog, then you’ll need to plan ahead, so you’ll always know what’s coming next. Having a calendar outlining the types of blogs you want to post as well as when you’ll post them is the first step towards planning your blog’s uniqueness and structure.
This is one of the best marketing techniques you can utilize for your blog. Depending on how long in advance you’re planning for, as well as how fleshed out the topic already is, or even if the blog is a guest blog (which can also boost your website’s traffic), your calendar can be as robust or loosely outlined as you want.
Having your blog calendar planned out allows you to focus on more pressing matters: other marketing techniques and, of course, provides time for your actual jewelry designing. Once you have the blogging subjects out of the way, then you’re free to focus on other aspects of your business.
Time management is a skill that is invaluable in business, and one you should definitely take into account when you start your business.
Daily vs. Weekly Exposure
If you know anything about marketing, then you know that the more you promote your business, the more likely you will get to interact with and gain customers to grow your business. Customers want to know what you’re up to, what your business is about, and how your products are made. Customers want to be a part of your process, or at least know a little about it.
Blogs can help you to do this. While you won’t need to blog every day (new blogs can be a special occasion or a treat for customers, which can help them to get to know your products and your company better), you will want to promote your company daily.
This is where social media comes in. By drafting social media copy and posting every day (especially content that your customers or potential customers can interact with), you are keeping your business at the forefront of public interest.
By keeping social media up to date, your potential customers are able to gauge better what makes your brand special and will help you to identify what your brand identity is or hopes to be.
Getting to Know Your Customer Base
What social media and blogging can do for your brand entails getting to know the desires and needs of your customers. Blogging allows for a more detailed explanation or exploration of your company’s design processes as well as examples of what type of content you want your customers to have access to.
By the statistics of your blogs each week (or each month), you can easily see what subjects your customers are more interested in and which topics your customers are less likely to engage with.
Producing more blogs based on the popular topics that you identify will only help your blog grow. If you can, take the time to respond to comments on your blog posts also. This will create a community with your customers that they will definitely appreciate.
Once you get to know your customer base, then you can introduce your brand. Perhaps you have already introduced yourself. Don’t be afraid to do so again and again. This is how you bring in new customers by letting the customer get to know the ins and outs of your brand.
For example, tell customers your origin story. This will help them understand why you make the pieces you do and why those pieces are important. The more the customer knows about you, the more they can understand the brand beyond just the designs.
The origin story allows the audience and the customers to engage with you. This knowledge might keep them coming back.
Don’t Forget the Images.
The best way to entice your customers, keep them coming back, as well as to attract new customers is to show them what you’re making and why it’s special. Only visuals can really help you do this. The images on your website and your blog should be high-res, colorful (depending on your brand’s vibe), and enticing to the customer.
You want to make sure that the jewelry looks the best it possibly can. Highlight its natural beauty.
You can even center these blogs and images on a common theme in your design. Do you want one week to highlight simplicity and minimalism and the next to focus on earthy, gorgeous tones? This is all very possible to do if you have a good eye and a clear strategy.
You should also focus on your own design favorites or best-sellers for one of your blogs. Your customers will want to know what you love and what other people love to buy.
They’ll want to stand out from the crowd but also be interested in what’s popular and why. This can even be turned into a series of blogs if you find that you have differing trends in sales.
Tell Your Customers About the Process
A surefire way to get your customers excited about your product is to blog about it! The more excited and surer you are about your designs, the more your customers will see that and be sure about them also.
Blogs can be an inside look at how you go about designing your jewelry, making it, and what the finished product looks like.
This will excite customers; it’s like they’re right beside you in the Jewelrylab.
What your potential customers want to see more than anything is complexity and detail. What makes your brand special? What are the details of your pieces that make them unique on the market? How were these pieces built to make them so special?
Emphasize what you did to make these pieces. Why can’t your customers find something like this anywhere else?
If there’s a particular item that was especially difficult or interesting to make, make sure you highlight it. You can even show the step-by-step process through a series of images!
Where Do You Whistle While You Work?
Showing your workspace also gives insight into how your business runs while you do want to keep some privacy and intrigue around the space that you work (especially for security reasons).
Your customers do want to see how the place in which you work inspires you. Make sure the space looks extra cozy when you post pictures and write descriptions. This only adds to the intimacy of creating.
What’s to Come
Another way to keep customers coming back is with a little teaser of what’s coming next. While customers and followers can peruse your site or your profile looking for the perfect piece right then and there, they’ll also be enticed by what’s not there yet.
There’s an element of exclusivity in these reveals that your customers will likely love. Nothing is more exciting than being the first one to have a coveted item. If you make this an exclusive release, you might have even more people lining up.